Mrs. Geneva Morton Haugabrooks was the founder and owner of the Haugabrooks Funeral Home, which is still in operation with family and staff. Mrs. Haugabrooks was active as a long-standing owner of the Funeral Home, which began operation in 1929 on Auburn Avenue, changing location once to 364 Auburn Avenue, where the business exists today. Mrs. Haugabrooks was greatly admired as one of the early African American pioneers of Atlanta's Black business. She was also known as one of the few Black women entrepreneurs on Auburn Avenue.

Mrs. Haugabrooks' commitment to community went beyond her service as an entrepreneur and dedicated businesswoman. She was recognized as an accomplished community leader, who interfaced with Atlanta's nationally and internationally known political figures and local personalities.

Mrs. Haugabrooks was noted for her many accomplishments and outstanding service in the community by the NAACP, the Urban League, the Young Men's Christian Association, Atlanta's African American churches, National Association of Colored Women's Clubs, Inc., National Association of Negro Business and Professional Women's Clubs, Inc., Georgia Governor, Mr. Joe Frank Harris, and many more.